@article{oai:nwec.repo.nii.ac.jp:00016747, author = {合場, 敬子}, journal = {国立婦人教育会館研究紀要, Journal of National Women's Education Centre of Japan}, month = {Oct}, pages = {23--31}, title = {Refreshing Beers and Caring Skin : The Construction of Gender in Japanese Television Commercials}, volume = {1}, year = {1997}, yomi = {アイバ, ケイコ} }